---
title: How ODW Logistics is Innovating with Automation
description: Robotics leaders from ODW and Zebra share how AMRs are transforming warehouse efficiency and labor strategy.
---

[Logistics Resources and Supply Chain Insights | ODW Logistics ](https://www.odwlogistics.com/resources)

# [How ODW Logistics is Innovating with Automation](https://www.odwlogistics.com/resources/how-odw-logistics-is-innovating-with-automation)

 Written by [ODW Logistics](https://www.odwlogistics.com/resources/author/odw-logistics) | Nov 5, 2025 6:38:27 PM

In **Episode 219 of The Robot Report Podcast**, hosts **Steve Crowe** and **Mike Oitzman** unpack the latest in robotics, automation, and supply chain innovation. This week’s spotlight is on the powerful partnership between **ODW Logistics** and **Zebra Robotics Automation**—and how it’s reshaping modern fulfillment.

Joining the conversation are:

- **Brian Chereson**, Industrial Engineer at ODW Logistics
- **Cody Upp**, Head of Commercial at Zebra Robotics Automation

Together, they explore the implementation of Zebra’s **Symmetry Fulfillment Person-to-Goods AMR system** at ODW Logistics and what it means for the future of warehouse operations.

**Key takeaways from the episode:**

- How automation is driving labor cost reduction without compromising workforce engagement
- Improving order accuracy and fulfillment speed using mobile robotics
- The strategic value of flexible, scalable robotic solutions in third-party logistics (3PL)

This episode is a must-listen for logistics leaders, automation strategists, and technology enthusiasts who want an inside look at how robotics is being practically deployed in dynamic, real-world environments.

#### Meet the Guests

**Brian Chereson  
***Industrial Engineer, ODW Logistics*  
A graduate of The Ohio State University, Brian has been with ODW since 2018. He plays a key role in evaluating, deploying, and optimizing warehouse automation and robotics systems across ODW’s network of 3PL facilities.

**Cody Upp**  
*Head of Commercial, Zebra Robotics Automation*  
Cody leads Zebra’s commercial efforts in robotics automation, specializing in mission-critical software and robotic technologies for logistics. Since entering the supply chain industry in 2018, he’s built a career around helping fast-scaling logistics operations adopt innovative tech solutions.

**Listen now** and learn how robotics is driving the next era of fulfillment:  
[https://www.therobotreport.com/how-odw-logistics-is-innovating-with-automation/](https://www.therobotreport.com/how-odw-logistics-is-innovating-with-automation/)

[View full post](https://www.odwlogistics.com/resources/how-odw-logistics-is-innovating-with-automation)

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