.png?width=124&height=100&name=ODW_Icon_Food_Bev%20(1).png){kind=icon}
-1.png?width=160&height=90&name=ODW_Icon_ConsumerGoods%20(1)-1.png){kind=icon}
.png?width=139&height=85&name=ODW_Icon_Industrial%20(1).png){kind=icon}
.png?width=139&height=85&name=ODW_Icon_PrivateEquity%20(1).png){kind=icon}
.png?width=175&height=54&name=ODW%20Icon_About%20(1).png)
.png?width=90&height=90&name=why%20odw%20(1).png)
.png?width=88&height=90&name=odw%20cares3%20(1).png)
.png?width=116&height=90&name=ODW_Icon_Careers3%20(1).png){kind=icon}
.png?width=96&height=100&name=ODW_Icon_CaseStudy-v2%20(1).png){kind=icon}
.png?width=153&height=100&name=ODW_Icon_Blog3%20(1).png){kind=icon}
.png?width=100&height=100&name=ODW_Icon_NewsPress3%20(1).png){kind=icon}
.png?width=162&height=100&name=ODW_Icon_Video3%20(1).png){kind=icon}
COMPANY PROFILE
High Ridge Brands, is one of the largest independent branded personal care companies in the United States with a mission to craft extraordinary experiences for savvy consumers. The company has a portfolio of over thirteen trusted brands, serving primarily North American skin cleansing, hair care markets, including Zest®, Alberto VO5®, Coast®, White Rain®, LA Looks®, Zero Frizz®, Rave, SGX®, Salon Grafix®, and Thicker Fuller Hair®.
PARTNERSHIP HISTORY
Since 2012, High Ridge Brands (HRB) has partnered with ODW Logistics for warehousing and fulfillment services. Over the 10 year partnership, ODW Logistics has operated multiple DCs across the country for HRB and entered new markets to maximize distribution. In 2020, the company was looking to leverage ODW Logistics to also manage their transportation and deliver a holistic supply chain solution that would drive cost and service advantages.
CHALLENGE
Escalating retail compliance charges, strained communications through multiple 3PLs, and overall rising transportation costs were causing disruptions and inefficiencies in High Ridge Brand’s supply chain.
The company was looking at ODW Logistics to manage their warehousing and transportation to help:
- Reduce vendor compliance charge for Walmart, Target, and other major retailers
- Streamline communications and build better visibility into their overall supply chain
- Reduce overall supply chain costs
- LTL shipments were not being fully optimized to maximize savings.
- There was an opportunity to build strategic truckload schedules to meet vendor compliance measures.
- Streamline communication and have complete visibility into the company’s entire supply chain.
SOLUTION
ODW Logistics implemented the following actions to overcome these challenges:
Compliance Audit- Establish a baseline for vendor compliance issues (i.e. OTIF, MABD).
Root Cause Analysis
- Identify the precise cause for flagged orders that led to retail compliance charges.
Routine Continuous Improvement
- Implement a process that builds systemic solutions to correct issues.
Weekly Team Reviews.
- Team meetings with client, warehousing and transportation teams to communicate challenges and improve order execution.
RESULTS
Bundling warehousing and transportation with ODW Logistics delivered a 20% reduction in total supply chain costs.
- 40% reduction in Walmart retail fine
- Converted 25% of LTL orders to Truckload and consolidated 34.6% of all orders with other ODW client freight
- Collaborative communication under a single 3PL led to better outcomes and supply chain visibility
ODW Logistics has the processes, technology, and unique solution set to drive real savings to our bottom line supply chain. It's the team of people at ODW Logistics that make the difference and drive results.
HIGH RIDGE BRANDS
RECENT POSTS
Leverage a 3PL to reduce Retail Compliance fines in Food and Beverage Distribution Retail compliance, also known as vend...
Apr. 25, 2024 09:08 AM
Matt Perrigo, director of business development at ODW Logistics, discusses the latest developments in the mid-market thi...
Apr. 16, 2024 08:44 AM
(Columbus, OH: April 11, 2024)—ODW Logistics, today announced the promotion of Pat Porter to the position of Vice Presid...
Apr. 11, 2024 11:14 AM
.jpg)
